Everyday, dozens of articles are published about the unhealthiness of the American diet. Nearly 65% of adults and 15% of children, aged 6 to 19, are overweight, and nearly a third (31%) of the adults are classified as obese, according to the National Center for Health Statistics of the Centers for Disease Control and Prevention.

Consumers want a healthy life but are not willing to trade off convenience or taste to get it! According to a Food Marketing Institute Healthy Lifestyles report, consumers said their diets could be somewhat or a lot healthier if they could overcome several obstacles.

They are searching for credibility when it comes to nutritional claims. With so much misleading and oftentimes contradictory information in the marketplace, it's difficult to gain consumers' trust. According to the Sunflower Research Group, 89% of respondents ranked the American Heart Association's heart check mark as "very important" or "important" in making buying decisions.

For all of these reasons, the time is perfect for EatWellStayHealthy.

The perfect brand for our lifestyles. As Americans, we see chicken (and turkey, too) as a versatile, quick to prepare, healthy option-

Reasons for Purchasing Chicken
Share of Respondents

Rank	Reason	Who Agreed
		----Percent----
1	Versatile	64
2	Convenient	61
3	Healthier	60
4	Low in fat	58

National Chicken Council

As a country, we are exercising more, growing older and becoming more aware of what we eat. There is, in fact, a growing body of medical evidence in support of healthy eating's impact on wellness!

Fact is, a significant number of us have made a decision to live a healthier lifestyle and want to STAY HEALTHY... but, as has always been the case, we don't want to give up anything…whether it be taste, bold flavors, or new choices...we want to EAT WELL... we want it all!... and we want it now!

That's why, at Pilgrim's Pride, we believe the only fair thing to do is to give consumers what they want- EAT WELL STAY HEALTHY.